Terms of Use

Effective date: October 28, 2026

These Terms of Use ("Terms") are an agreement between you and Works Pretty Good LLC, a New York limited liability company ("Works Pretty Good LLC," "we," "us"). They cover the Etona app for iPhone and iPad, this website, and the related services (together, "Etona"). They are also the license agreement for the Etona app. By creating an account, signing in, or using Etona, you agree to these Terms. If you don't agree, don't use Etona. In these Terms, "your device" means an iPhone or iPad with Etona on it.

Please read two sections with care. Section 5 explains that Etona Pro is a subscription that renews, and is charged, until you cancel it. Section 15 says that most disputes between you and us are settled by individual arbitration, not in court and not as a class action, and that you can opt out of that within 30 days.

Questions about these Terms: support@etona.app.

1. Who can use Etona

  • Adults only. You must be 18 or older. Etona is not for anyone under 18, and by using it you confirm that you are 18 or older. If we learn that an account belongs to someone under 18, we will close it and delete what's in it.
  • United States only. Etona is offered only to people in the United States, through the US App Store.
  • Your account. You can sign in with Apple or with an email address and password. Your account is for you alone. Keep your sign-in details to yourself, and tell us at support@etona.app if you think someone else has got into your account. You're responsible for what is done through your account.

2. What Etona is, and what each plan includes

Etona is a notes app. You write or save things. Etona keeps them, backs them up, searches them, and finds what connects them.

The free plan. These cost nothing:

  • writing and saving notes: text, links, photos, screenshots and videos, voice memos, files and web pages;
  • importing notes from other apps, and exporting all of yours;
  • search, by word and by meaning;
  • names: the people, places and organizations in your notes, each with a page of the notes that mention it;
  • backup to our cloud, and sync across the devices you sign in to, within the storage limits below.

If you allow AI (section 4), Google's Gemini AI reads only about your first 50 notes on the free plan, imported ones included, and names up to 20 themes a month. Etona tells you when it finds your first themes. Opening them is part of Etona Pro.

Etona Pro. Etona Pro is a paid subscription (section 5). It adds:

  • Themes: your notes grouped by what they're about. You can rename or hide any theme.
  • Theme pages: a page for each theme, written from your notes, with each sentence pointing to the notes it came from. A page is rewritten as your notes change, at most once a week.
  • Ask: answers to your questions, written from your notes, quoting the note used.
  • Your week: the last seven days of your notes, told back to you. It's written when you open it, at most once a day.
  • Sky: every note shown as a star, grouped by theme.

Etona Pro's monthly limits. Etona Pro's features run on an AI service that charges us for each use, so each account has limits. In each calendar month (counted in UTC), Etona Pro includes:

  • Gemini reading up to 600 notes as you write, save or edit them. A note that is read again after an edit counts again;
  • Gemini reading up to 2,000 imported notes;
  • names for up to 60 themes;
  • up to 120 theme pages written or rewritten;
  • Your week written up to 40 times;
  • up to 60 answers in Ask.

When you reach a limit, that work waits until the next month begins. Your notes are still saved, backed up and searchable.

Etona Pro needs AI. Most of what Etona Pro adds is written by Google's Gemini AI, so it works only while AI is allowed on your account. If you had said no to AI, Etona asks you before you subscribe. If you turn AI off while you're subscribed, your subscription continues and is still charged, but theme pages, Your week and Ask stop until you turn AI back on.

Storage. On either plan, Etona backs up the photos, recordings and files in your notes up to 100 MB for each file and 10 GB for each account. A file over either limit stays only on the device you saved it on. It isn't backed up and doesn't appear on your other devices. The same is true of a single note whose text runs past about 900 KB.

What Etona needs. Etona needs an iPhone or iPad running a version of iOS or iPadOS that the App Store listing shows as supported. Backup, sync and AI need an internet connection. Some features use software that Apple builds into iOS and iPadOS and work only on devices that have it. Etona also downloads a language model once on each device, over Wi-Fi.

Test versions. If you got Etona through Apple's TestFlight, you're using a test version. It may have faults and may lose data, so keep your own copy of anything important. Purchases in a test version aren't charged, and they don't carry over to the App Store version.

3. Your notes are yours

You own what you put in. Your notes, and the photos, voice memos, files, saved web pages and imports in them, are yours, or they belong to whoever owned them before you saved them. So is what Etona works out or writes from them for you. We call all of it "Your Content." We claim no ownership of it.

The permission you give us. To run Etona, we need your permission to handle Your Content. You give Works Pretty Good LLC a non-exclusive, royalty-free license to host, store, copy, back up, sync, process and display Your Content, in the United States and wherever our service providers process it, only in order to provide Etona to you. That includes analyzing it automatically, on your device and through our servers. It includes sending its text to our AI provider only if you allow AI, as our Privacy Policy describes. We don't use Your Content for advertising or marketing, and we don't use it to train AI models. This license ends as Your Content is deleted from Etona, except for copies in backups and logs, which expire on the schedule the Privacy Policy gives.

What you're responsible for. You decide what goes into Etona, and you're responsible for it:

  • The right to save it. Save or import only what you have the right to keep: your own writing and files, and other people's work only as the law allows. A web page you save is copied for your own reference. When you import from another app or service, that service's terms may apply to what you export from it.
  • Other people. Your notes may hold information about other people. You're responsible for having the right to keep it.
  • Recordings. Some states require the consent of everyone in a conversation before it's recorded. Before you record someone, or save a recording of them, getting any consent the law requires is up to you.
  • The law. Don't put anything in Etona that is illegal to have, or that breaks the law or someone else's rights.

We don't review your notes. We don't look at what your notes say, except in the situations our Privacy Policy lists. We aren't responsible for what you save. If we learn that something in an account breaks these Terms or the law, we may remove it or suspend the account (section 11).

Copyright complaints. If you believe something stored in Etona infringes your copyright, email support@etona.app. Tell us who you are, which work is yours, what you believe infringes it, and how we can reach you.

Keep your own copy. Etona saves your notes on your device and backs them up to our cloud. No service is perfect, and some large files are never backed up (see Storage in section 2). Keep your own copy of anything you can't afford to lose. Settings › Export all notes saves everything in one file, at no charge, on either plan.

Deleting. A note you delete leaves your notes right away and is erased from our servers 30 days later. Settings › Delete account erases your account and everything in it, and it can't be undone. A marker that the account was deleted stays for 30 days, and a few copies in our providers' backups and logs expire on their own schedule. Section 7 of our Privacy Policy says exactly what each deletion removes. Deleting your account does not cancel a subscription (section 5).

Your privacy. How we handle your information is described in our Privacy Policy and, for health-related information, our Consumer Health Data Privacy Policy.

4. AI in Etona

It's your choice. Etona sends nothing to Google's Gemini AI until you allow it. Etona asks in its introduction, and again before you subscribe to Etona Pro if you had said no. You can change your choice at any time in Settings, under AI. The choice belongs to your account and applies on every device you sign in to. Section 4 of our Privacy Policy lists exactly what is sent.

On your device. Reading the words in photos and files, transcribing voice memos, search, finding names and grouping notes into themes happen on your device. They use software and models that Apple builds into iOS and iPadOS, where your device has them. This work runs whether or not you allow Gemini.

AI can be wrong. Etona uses AI to produce names, a short subject for each note, to-dos and their due dates, themes and their names, theme pages, Your week, and answers in Ask. We call these "AI output." AI output can be wrong, incomplete or out of date. It can say something your notes don't say, miss something they do say, or get a date wrong. Each sentence on a theme page and in Your week points to the notes it came from, and Ask quotes the note it used. Those pointers are there so you can check. They don't guarantee that a sentence is right. Read the note before you rely on anything that matters.

Not professional advice. Etona is a notes app. It does not give medical, mental health, legal, financial, tax or other professional advice, and nothing in it is a diagnosis or a treatment. Don't use AI output to make medical, legal or financial decisions. Talk to a qualified professional. Etona is not a medical record or a medical device, and it isn't designed for information that a health care provider, insurer, employer or court requires you to keep.

Not for emergencies. Etona is not an emergency or crisis service, and no one reads your notes as you write them. If you or someone else is in danger, call 911. If you're thinking about harming yourself, call or text 988, the Suicide & Crisis Lifeline.

To-dos and reminders. To-dos, due dates and the daily reminder are conveniences. A due date can be wrong, and a notification can be late or never arrive. Don't rely on Etona alone for anything time-critical or safety-related.

AI output is yours to use. We claim no ownership of what AI writes from your notes. AI may write something similar for someone else, and the law may not protect AI output the way it protects your own writing.

The AI providers' rules. Google and Apple set rules for how their AI may be used, and they apply their own safety filters. They may decline to process some content. When that happens, a note may go unread or a page unwritten. You agree to follow the AI rules in section 6.

AI changes. AI models change, so the same notes can produce different output over time. We may change the models Etona uses. Before your notes go to a different AI provider, we'll ask you first.

5. Etona Pro: price, billing and cancelling

The plans. Etona Pro is an auto-renewing subscription, bought in the app through Apple. There are two plans:

  • Etona Pro, monthly: $5.99 a month.
  • Etona Pro, yearly: $49.99 a year, with a 14-day free trial for new subscribers.

Prices are in US dollars, and tax may be added where it applies. The price, period and trial shown in the app and on Apple's purchase sheet when you subscribe are the ones that apply to you.

Free trial. The 14-day free trial is for new subscribers to the yearly plan, once for each Apple Account. The monthly plan has no free trial. Unless you cancel at least 24 hours before the trial ends, Apple charges you $49.99 when it ends, and each year after that. If you subscribe to the monthly plan during a trial, the rest of the trial ends.

Payment. Payment is charged to your Apple Account when you confirm the purchase, or when your free trial ends. Apple takes the payment. We never receive your card details.

Automatic renewal. Your subscription renews automatically, for the same period, until you cancel. It renews at the same price, unless you've been told about a price change. Apple charges the renewal within the 24 hours before the current period ends. To avoid the next charge, cancel at least 24 hours before the period ends.

How to cancel. You can cancel at any time, in either of these places:

  • on an iPhone or iPad, open the Settings app › [your name] › Subscriptions › Etona;
  • in Etona, in Settings › Manage subscription.

When you cancel, Etona Pro continues until the end of the period you've paid for, and then stops. You aren't refunded for the rest of that period, unless Apple grants a refund or the law requires one. Apple manages your subscription, so we can't cancel it for you.

Deleting the Etona app, or deleting your Etona account, does not cancel your subscription. Cancel it in one of the two places above, or Apple keeps charging you.

Restoring. If you've subscribed and Etona doesn't show it, for example on a new device, sign in and tap Settings › Restore purchases.

Price changes. If we change the price, you'll be told before it applies to you. Where Apple requires your consent to a higher price and you don't give it, your subscription won't renew.

Refunds. Apple handles refunds, under its own policies, at reportaproblem.apple.com. We can't refund App Store purchases ourselves. Nothing in these Terms limits a refund right the law gives you.

When Etona Pro ends. Your notes and files stay. Everything in the free plan keeps working. Etona Pro's features stop until you subscribe again. We don't delete anything because a subscription ended, and you can export everything at any time.

Changes to Etona Pro. We may change what Etona Pro includes, and its limits. If we remove one of the features listed in section 2 or lower a limit, we'll tell you first, in the app or by email, so that you can cancel before your next renewal.

6. Rules for using Etona

You agree not to:

  • use Etona to break the law or to violate anyone's rights, including their privacy and their intellectual property;
  • get into, or try to get into, anyone else's account or notes, or probe, scan or test Etona's security;
  • interfere with Etona or overload it, introduce malware, or get around its plan, usage or storage limits;
  • use automated tools to send requests to Etona or to copy data from it, other than your own export;
  • share your account, or resell, rent or sublicense Etona;
  • reverse engineer, decompile or copy Etona, except where the law expressly allows it;
  • use Etona to build a competing product, or to develop or train an AI model; or
  • impersonate anyone, or send us false reports.

AI rules. Etona's AI features run on Google's and Apple's AI, and their rules apply to how you use those features. You agree not to use Etona's AI features to:

  • produce or look for content that exploits or harms children, or that is sexually explicit, hateful, harassing or threatening;
  • promote or help with violence, self-harm, weapons, or anything illegal;
  • deceive or defraud anyone, or pass off AI output as written by a person in order to mislead;
  • get medical advice, or make decisions in caring for patients;
  • make decisions about other people that affect their rights or opportunities, such as hiring, housing, credit, insurance or policing;
  • get around the AI's safety filters, or try to extract the models or the data they were trained on.

These rules are about what you use Etona's AI to do. They aren't limits on writing honestly about your own life in your own notes.

7. Etona's software and name

Etona, including the app, its design, code, text and graphics, and the Etona name and marks, belongs to Works Pretty Good LLC or its licensors and is protected by intellectual property laws. Subject to these Terms, we give you a personal, non-exclusive, non-transferable, revocable license to use the Etona app on Apple devices that you own or control, as section 9 describes. We keep every right these Terms don't give you.

If you send us feedback or ideas, we may use them without restriction and without paying you.

8. Other companies' services

Etona relies on services from other companies. They include Apple (Sign in with Apple, the App Store, the software built into iOS and iPadOS, and place names), Google (our cloud, Firebase, and the Gemini AI service) and RevenueCat (subscription records). Their services can change or fail, and parts of Etona can be affected when they do. We aren't responsible for services we don't control.

When you use Etona, you must also keep to any other agreements that apply to you. Examples are your mobile data plan, and the terms of a website you save a page from or an app you import from.

9. Apple's App Store terms

You got Etona from Apple's App Store, so Apple requires that these Terms say the following. In this section, "the app" means the Etona app.

  1. This agreement is with us, not Apple. These Terms are between you and Works Pretty Good LLC only. Apple is not a party to them. We, not Apple, are solely responsible for the app and what's in it. These Terms are the app's license agreement, in place of Apple's standard Licensed Application End User License Agreement. If anything in them conflicts with the Usage Rules in the Apple Media Services Terms and Conditions, the Usage Rules apply.
  2. Your license. Your license to use the app is non-transferable. It lets you use the app on any Apple-branded product that you own or control, as the Usage Rules in the Apple Media Services Terms and Conditions allow. The app may also be used by other accounts associated with you through Family Sharing or volume purchasing.
  3. Maintenance and support. We are solely responsible for any maintenance and support of the app. Apple has no obligation to provide any.
  4. Warranty. We are solely responsible for any warranty on the app that these Terms and the law don't allow us to disclaim. If the app fails to conform to a warranty that applies, you may notify Apple, and Apple will refund the purchase price, if any, that you paid for the app. To the maximum extent the law permits, Apple has no other warranty obligation for the app. Any other claim, loss, liability, damage, cost or expense from a failure to conform to a warranty is our responsibility, not Apple's, subject to these Terms.
  5. Claims about the app. We, not Apple, are responsible for dealing with any claim by you or anyone else about the app, or about your having or using it. That includes product liability claims, claims that the app doesn't meet a legal or regulatory requirement, and claims under consumer protection, privacy or similar laws. These Terms don't limit our liability to you beyond what the law permits.
  6. Intellectual property claims. If anyone claims that the app, or your having and using it, infringes their intellectual property rights, we, not Apple, are solely responsible for investigating, defending, settling and resolving the claim.
  7. Legal compliance. You confirm that you are not in a country that is under a US Government embargo or that the US Government has designated a "terrorist supporting" country, and that you are not on any US Government list of prohibited or restricted parties.
  8. Our name and address. Questions, complaints and claims about the app go to Works Pretty Good LLC, at the address and email in section 18.
  9. Other agreements. You must keep to any third-party terms that apply when you use the app, as section 8 says.
  10. Apple's rights. Apple and its subsidiaries are third-party beneficiaries of these Terms. Once you accept these Terms, Apple has the right, and is deemed to have accepted the right, to enforce them against you as a third-party beneficiary.

10. Changes to Etona and to these Terms

Changes to Etona. We may add, change or remove features, and we may change what each plan includes. If we take something away from the free plan, we'll tell you at least 30 days before, in the app or by email, and you'll be able to export your notes.

Changes to these Terms. We may update these Terms. The effective date at the top shows when they last changed. If a change is material, we'll give you reasonable notice, in the app or by email, and the change takes effect on the date we state, which won't be earlier than the notice. If you keep using Etona after that date, you accept the updated Terms. If you don't accept them, stop using Etona, cancel any subscription, and delete your account. A change to section 15 doesn't apply to a dispute that either of us had already told the other about.

11. Ending your account, and suspension

You can leave at any time. Export your notes if you want a copy, cancel any subscription (section 5), and delete your account in Settings › Delete account.

When we can suspend or close an account. We may suspend or close your account if you break these Terms, if the law requires us to, if your use puts us or other people at risk, or if we learn that you are under 18. Where we reasonably can, we'll tell you first and give you a chance to export your notes.

If Etona ends. If we ever discontinue Etona, we'll give you at least 30 days' notice, in the app or by email, so that you can export your notes.

What continues. The parts of these Terms that by their nature should outlast your account do so. They include sections 3 (the permission you give us, until Your Content is deleted), 7, 9 and 12 to 17.

12. Disclaimers

Etona is provided "as is" and "as available," without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent the law permits. We don't warrant that Etona will be uninterrupted, error-free or secure, that your notes or files will never be lost, or that any AI output is accurate, complete or right for you. Some states don't allow some of these disclaimers, so parts of this section may not apply to you.

13. Limits of liability

To the fullest extent the law permits, Works Pretty Good LLC and its members, officers, employees and contractors will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of data, profits or goodwill, arising out of or relating to Etona or these Terms. To the fullest extent the law permits, our total liability for any claim relating to Etona or these Terms will not exceed the greater of (a) the amount you paid for Etona in the 12 months before the event that gave rise to the claim, or (b) US $50.

Nothing in these Terms excludes or limits liability that the law doesn't allow us to exclude or limit, including liability for death or personal injury caused by negligence, or for fraud. If you are a consumer, you keep every right that the consumer-protection law of your state gives you and doesn't allow you to give up.

14. Claims caused by your use

If someone else brings a claim against Works Pretty Good LLC or its members, officers, employees or agents because of Your Content, because you broke these Terms, or because you broke the law or violated another person's rights, you agree to defend and indemnify them against that claim and its reasonable costs, including reasonable attorneys' fees. We'll tell you about a claim we know of. We may take over its defense at our own expense, and you agree to cooperate. This section doesn't apply to the extent the law doesn't allow it against consumers.

15. Governing law and disputes

These Terms are governed by the laws of the State of New York, without regard to its conflict-of-law rules.

Talk to us first. Before starting a formal proceeding, contact us at support@etona.app and give us 30 days to try to resolve the problem. Please include your name, the email address on your account, and a description of the problem.

Binding arbitration. If we can't resolve a dispute that way, you and Works Pretty Good LLC agree that it will be resolved by binding individual arbitration, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, which are available at adr.org. This means you give up the right to a trial by jury and to sue in court, except as stated below. The arbitration may be held by phone, by video, by written submissions, or in person in the county where you live or another place we both agree to. The arbitrator must follow the law that applies, and a court may enter judgment on the award. AAA's rules determine who pays its fees. We'll pay any fees the rules require us to pay, and we won't seek fees from you that you couldn't recover from us in court.

Individual claims only. To the fullest extent the law permits, disputes will be resolved only on an individual basis. There is no right or authority for a dispute to be brought as a class, consolidated or representative action, or on behalf of the general public.

What isn't covered. Either of us may bring an individual claim in small-claims court. Either of us may ask a court for an injunction or other equitable relief to protect intellectual property rights or to stop unauthorized use of Etona. Nothing here waives a right you have under consumer-protection law that the law doesn't allow you to waive, including any right to seek public injunctive relief.

You can opt out. You may opt out of arbitration and of the class-action waiver by emailing support@etona.app with the subject "Arbitration opt-out" within 30 days after you first accept these Terms. Include your name and the email address on your account. If you opt out, disputes are resolved in court, as described next.

Courts. If a dispute goes to court, because you opted out, because it's excluded above, or because this arbitration agreement is found unenforceable, it will be brought only in the state or federal courts located in the State of New York, and you and Works Pretty Good LLC consent to personal jurisdiction and venue there. If the class-action waiver is found unenforceable for a claim, that claim will be decided in court, not in arbitration.

16. California users

If you are a California resident and a complaint about Etona isn't resolved to your satisfaction, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, or by telephone at (800) 952-5210 or (916) 445-1254.

17. General

These Terms are the entire agreement between you and us about Etona. If part of them is found unenforceable, the rest stays in effect. If we don't enforce a provision, we haven't waived it. You may not transfer these Terms to anyone else without our consent. We may transfer them in a merger, an acquisition or a sale of assets. We may send you notices electronically, at the email address on your account or in the app, and those notices satisfy any legal requirement that a notice be in writing. Apart from Apple's rights in section 9, no one else has rights under these Terms.

18. Contact

Works Pretty Good LLC
2248 Broadway #2262, New York, NY 10024
Email: support@etona.app